A 35-year-old mum from Southend has been describing her anger after she suffered the ‘humiliation’ of being turned down for a membership at the members-only clothing retailer Matalan.

Amanda De L’Herisson told our Chief Reporter that a sales assistant informed her that she ‘fell short of the required standards’ that are necessary to obtain access to the store.

She added: ‘I’ve never been so humiliated in my entire life.’

‘I started filling in the forms like every other customer in the store, and the girl behind the counter asked me if I had any questions.’

‘I asked her if possessing the membership credentials would enable my personnage to obtain a pecuniary advantage when presenting myself in their retail environment, alongside any other benefits, and she said that she had to go and speak to a manager.’

‘A few minutes later, she returned with her manager and I was informed that my application had been declined.’

‘According to her superior, I had used language that falls outside of their regular customer vocabulary, and as such I wouldn’t be able to obtain a membership over fears that I may intimidate the staff.’

‘I asked if I had the right to appeal or seek mediation on the matter, and the manager simply replied that they also did small and large clothing.’

‘I have been forced to take my business elsewhere.’

A spokesperson for Matalan said: ‘Store managers reserve the right to refuse membership to an applicant if there are concerns that their conduct will upset or intimidate a member of staff.’

‘On the day in question, an application was received from a member of the public whose grasp of English falls outside of our corporate intelligence appetite.’

‘Our store staff are specifically trained to deal with enquiries along the lines of ‘thefucksthatthing,’ and therefore the staff development budget to approve this person’s application would have far outweighed the benefit of her custom.’

‘She is more than welcome to re-apply in six months’ time after developing a meth habit or a soft-spot for that sparkling apple drink from Lidl where you get your eyesight back after three days.’